How to boost your revenue by leveraging discount codes for your tour business

Published at Nov 17, 2023


Discounts are a great way to incentivize customers to choose your business over others, especially in the tourism industry where there’s fierce competition. But how do you use discount codes effectively without hurting your profit margins? In this blog post, we’ll explore the best ways to use discount codes to sell more tours and activities and increase your revenue.

Create demand during off-peak seasons

One way to use discounts is to create demand during slow periods. For instance, offering a 20% discount during weekdays or offseason can attract customers who are more price-sensitive. This strategy not only helps increase bookings but also keeps your staff working during those slow periods.

Use referral codes to gain new customers

Referral codes offer an incentive to your current customers to bring their friends, family, or colleagues to your business. By offering a discount code for both the referrer and the referral, you can gain new customers through word-of-mouth marketing.

Upsell to customers with discounts

After a customer has booked a tour or activity, offer them a discount on add-ons such as merchandise, souvenirs, or photo packages. This strategy can increase your average sale value and improve the overall customer experience.

Create urgency with limited-time discounts

Another way to use discount codes is by creating a sense of urgency with limited-time offers. By offering exclusive discounts for a specific period, customers are more likely to act fast and secure their spot. This approach can work well for last-minute bookings or events that have a limited capacity.

Offer discounts to loyal customers

Lastly, it’s crucial to reward your loyal customers as they add value to your business. Offering a discount code for repeat bookings, reviews, or referrals could keep them coming back and encourage them to spread the word about your business.


Discounts can be a powerful tool for any tour and activity business looking to boost their revenue and create customer loyalty. However, it’s essential to use them strategically and not just rely on them to attract customers. Use a combination of different discount codes to create demand during off-seasons, gain new customers, upsell current customers, create urgency, and reward loyal ones. By doing this, you’ll not only see an increase in your bookings but also a positive impact on your overall business.