Configure your online shop

The online shop The customer-facing sales channel where customers browse offers, select tickets, enter checkout details, and complete payment or confirmation. is the customer-facing sales channel A setting that controls where an offer can be sold, such as the online shop, POS, back office, or an external point of sale. where people browse offers, select tickets, enter checkout details, and complete payment or confirmation.

Use this article when you are preparing a shop for launch or reviewing why customers cannot find or buy an offer.

Before you start

You need back-office The administrative area where staff create offers, manage orders, configure prices, assign resources, and review operational data. access to the Shops area and at least one offer that should be sold online.

Confirm:

• which shop domain customers will use
• which sales channel is assigned to the shop
• which events, admissions, products, or vouchers should appear
• which legal documents must be shown or accepted
• which payment methods are approved for the account
• whether the shop should be public or restricted during testing

Open Shops

In the back office, open Shops. If there is more than one shop, select the shop by Name, Domain name, and Sales channel.

Use the tabs in the shop settings to review the customer experience:

Set shop access

Use Access to decide who can open the shop.

Turn on Require staff login when the shop is still being prepared or reviewed. When this is enabled, shoppers must sign in with a back-office user that can read the shop before they can view catalog, availability, or checkout.

Turn it off before public launch unless the shop is intentionally staff-only.

Configure branding and theme

Open Branding and check:

• Logo
• Favicon
• Primary color
• Secondary color
• fonts
• Show flags in the language switcher

Open Theme when the shop needs more detailed control over Colors, Typography, Spacing, Borders, Button Colors, Semantic Colors, Media, and WCAG contrast checks.

If the theme editor shows unpublished changes, use the theme publish action only after you test the shop on desktop and mobile.

Configure pages and navigation

Open Pages and confirm which shop pages are active. Standard page types include Tickets, Events, Products, and Vouchers.

Use Activate this page to control whether a page is available. Use Display the filter bar underneath the page title when customers need filtering for larger catalogs.

Open Page Builder for custom pages and navigation. Check:

• page order in the page builder list
• whether important pages are Shown in navigation
• whether the home page contains an offer list or clear route to the first offer
• whether offer lists include the events, admissions, products, or vouchers customers need
• whether page titles, descriptions, and call-to-action labels are customer-friendly

Configure checkout

Open Checkout and review Checkout configuration.

Keep required checkout fields limited to information your team actually uses. Required fields can block checkout if customers do not understand why they are needed.

The shipping address is not an optional checkout setting. KORONA Event collects it automatically whenever delivery is required:

• If the billing address is visible, including when a checkout rule makes Automatic visible for this cart, the customer can use it as the shipping address or enter a different shipping address.
• If the billing address remains hidden because Automatic does not require it for this cart, or because Hidden is selected, checkout shows a separate required Shipping address section.
• If the cart does not contain products that must be shipped, checkout does not show shipping address fields.

Choose the checkout result

The shop default controls the normal checkout path. Set a different Checkout policy on an offer only when that offer should create a request, an unpaid reservation, or a booking instead of following the default.

Choose ticket grouping on the offer

Ticket grouping is configured on the event, event template, or admission rather than on the shop. Use it when the customer should receive one ticket per attendee, pricing, or order item.

Add legal documents

Open the account legal notice area when you need terms, privacy, imprint, withdrawal instructions, accessibility statements, or other legal documents.

For each legal document, confirm:

• customer-facing Name
• whether it is Required to accept at checkout
• Checkbox label
• language variants
• whether the document is shown as text in the shop or linked by URL

Confirm offer visibility

An offer appears in the shop only when its own setup and the shop setup agree.

Check the offer first:

• it is not archived
• it is published at the right time
• the Hide from shop setting is not unintentionally turned on
• it has future availability or an active sellable state
• it has at least one active price
• the price is visible on the shop's sales channel
• capacity and resources allow the selected quantity

Then check the shop:

• the shop has the right Sales channel
• the relevant standard page is active or the custom page contains the offer
• the page builder offer list or navigation lets customers find it
• search and category/filter settings match how customers will browse

Open the customer booking flow with a realistic ticket quantity and price selection. The calendar and time-slot picker recalculate availability for that selection, so a date can be unavailable even when the offer itself is visible.

Add snippets only when needed

Use Code snippets for controlled customizations such as consent managers, analytics tags, trusted-shop badges, small custom CSS adjustments, or partner scripts.

Use Add custom CSS for styling changes that cannot be handled by theme settings. Use Add HTML/JavaScript snippet only when the script is approved and tested.

Expected result

Customers can open the public shop, find the intended offers, understand price and availability, complete checkout with the required fields and legal agreements, and create an order with the expected payment or confirmation result.

Check your work

Open the public shop URL and verify:

• the domain loads without requiring staff login, unless the shop is intentionally restricted
• logo, colors, fonts, and language controls look correct
• navigation and pages lead customers to the right offers
• offer cards show the expected name, image, price, date, availability, and status
• Add to cart, View cart, and Proceed to Checkout are reachable
• required checkout fields and legal agreements are clear
• a merchandise order shows a required shipping address, either with the visible billing address or as standalone fields when billing remains hidden
• payment or confirmation behavior matches the expected checkout policy
• confirmation emails, tickets, and order records are created as expected in a test order

Troubleshooting

Related articles

• First event setup checklist
• Create a sellable event
• How sales channels and visibility work
• Test the customer checkout
• How capacity and availability work
• Troubleshoot availability and capacity