Choose the right report

Use this article when someone asks for "a report" and you need to decide which surface actually answers the question. Start with Sales > Reports for the standard sold-price reports. Use the report builders on list pages for custom breakdowns, dashboards for a quick operational view, the attendee export for row-level data, and the order and Documents lists for sales records.

Product sales report showing product numbers, sortable columns, and the row action for filtering by a product — Use the product number to preview the product, or the action at the end of a row to filter the report.

Event dashboard with attendance and revenue totals — Use the event dashboard as the starting point for operational and revenue analysis.

Before you start

Confirm the exact question: attendance, tickets, revenue, orders, check-ins, or customers.
Confirm the date basis the answer should use: visit date, booked date, or created date.
Confirm whether "price" means the price category or the actual historical price at which the ticket, product, or voucher was sold.
The central product and voucher reports require invoice-read access without a restriction to assigned resources. Staff whose access is limited to assigned resources do not see these reports.
The report builder appears as a Reports button on list pages where it is enabled for your account. If you do not see it, ask your account owner or KORONA Event support.

Match the question to a surface

Question	Where to answer it
How many attendees, by event, price category, or channel?	Sales > Attendees > Reports: metric Attendees, break down by Event, Price Category, Point of sale, or Order channel.
How many tickets were sold at each actual price?	Sales > Reports > Attendees. Choose the Reporting month. The preset groups attendees by Price Category and Sold ticket price. Use the action at the end of a row to open Attendees filtered to that exact historical sold price.
How many products or vouchers were sold at each price?	Sales > Reports > Products or Vouchers. Choose the Reporting month. Both reports show the item number and sum Quantity Sold by Sold Unit Price; the product report also shows Revenue. If your role can read the item record, hover over or focus its number to preview it, or select the number to open it. Use the action at the end of a row to filter the report to that item. The active filter appears beside the month; select Clear filters to remove it.
How many attendees checked in?	For a quick total, open the event, admission, or event-template dashboard. For attendee-level detail, use Sales > Attendees and filter Checked in / Not checked in, or break down a report by Check-in Status.
How much revenue, by event, product, or voucher?	Reports on the Events, Event Templates, Admissions, Products, or Vouchers list: metric Revenue, gross from invoice and receipt line items.
How many orders, and what is the order value?	Sales > Orders > Reports: metrics Orders, Revenue, Attendees per Order; break down by Point of sale, Order Value, or Created Date.
New versus returning customers, repeat rate?	Sales > Customers > Reports: metrics Customers and Revenue, breakdowns such as Returning vs New and Orders per Customer, plus tiles like Total revenue and Repeat rate.
Quick health check for one event?	The event dashboard on the event detail.
A guest list or attendee-level file?	The attendee list export (CSV or Excel), filtered first.
Accounting documents and payment states?	Sales > Documents, with Download invoice for invoice documents.
Answers to checkout or attendee questions?	Break down a report by Question, or include the answer columns in the attendee export.

How the report builder works

Where enabled for your account, list pages show a Reports button that opens Configure Report. The Attendees, Products, and Vouchers report builders offer the same sold-price preset as Sales > Reports, while still allowing a custom configuration. The three central sold-price reports default to the current Reporting month; select another month and apply it before comparing or exporting results. Select a table heading to sort the visible rows by that column; select it again to change the direction or turn sorting off. For roles that can read the item record, product and voucher numbers use the same preview links as their back-office lists: hover or focus to preview, or select the number to open the record. For other report readers, the number remains visible without the preview link. To continue from a report row, hover over or focus the row and use the action at its end. The attendee action opens the matching attendee list; the product and voucher actions filter the current report. An active item filter remains visible and stays active when you change the month. Select Clear filters before comparing or exporting the complete monthly report. For a custom report, pick a Metric, a Break down by dimension (on service lists the Report scope is fixed to that list and you pick a Compare by dimension instead), and a Time interval for date breakdowns, then select Generate Report. Results display as Table view, Bar chart, or Pie chart and export with Export CSV or Export Excel. A report opened from a list respects the filters currently applied to that list.

Understand sold prices and quantities

Price Category is the named ticket category. Sold ticket price is the historical amount stored with each attendee when the booking was made. Product pricing rules can therefore produce several sold prices within one category.
Sold unit price is the actual gross invoice or receipt line value divided by its quantity. This reflects the line value after applicable price changes or discounts instead of the product's current configured price.
Product and voucher reports use signed quantities. Sales increase the total; returns reduce it. A return is grouped with sales at the same unit-price magnitude.
Monetary report rows use their own currency. Tables show a separate total for each currency, charts identify the currency of each monetary series and tooltip, and CSV exports use major currency units with a Currency column. Amounts in different currencies are never added into one total.
Rows without a historical ticket price and revenue lines with a zero quantity are not placed in a misleading price bucket.

When you break down attendees by Price Category, attendees that are not connected to a price category appear as No price category. This keeps imported or manually created attendance records in the total instead of dropping them from the report.

Expected result

You can name the surface, metric, and breakdown that answers the question before you open anything.

Troubleshooting

Problem	What to check
No Reports button on a list	Report availability for your account, and your permissions for that list.
Product or voucher reports are not visible	Confirm that your role can read invoices and is not limited to assigned resources.
A sold-price report has fewer rows than expected	Check whether older attendees have a stored ticket price and whether revenue lines have a non-zero quantity.
Two surfaces disagree	Date basis, list filters, canceled or free items, and POS versus online sales.
Need check-in or capacity numbers	Use the dashboard for the booked-versus-checked-in ratio, the attendee list for check-in detail, and the event capacity diagnostic for capacity.