Use customer subscriptions

Use a customer subscription when customers should be able to opt in to a newsletter, an interest list, or another communication topic. A subscription records the customer's choice and lets you send scheduled emails only to the customers who signed up.

Create a subscription

1. In the back office, open Settings > Subscriptions and create a subscription.
2. Enter the Name and the checkbox text customers see.
3. Select Allows marketing contact if signing up should also count as consent to marketing contact.
4. Save the subscription.

Subscriptions can also be imported from a connected bLoyal account. Imported subscriptions have the type bLoyal; subscriptions you create have the type Custom.

Show the subscription in the online shop

1. Open Shops, select the shop, and open Checkout.
2. Under Subscriptions, enable the subscriptions customers should see.
3. Save the shop settings.

Customers see the enabled subscriptions as checkboxes under Marketing preferences during registration and checkout. Signed-in customers can review or change their choice, including opting out, on Account > Profile.

Review or change a customer's subscriptions

1. Open Sales > Customers and select the customer.
2. Open the Consents tab. The Subscriptions section shows a toggle for each subscription, and Marketing Preferences shows the customer's marketing consent.

The customer Overview tab also shows a Subscriptions summary.

Use subscriptions in scheduled emails

When you create a scheduled email, select one or more subscriptions under Subscriptions. Only customers signed up for these subscriptions receive the email. See Create a scheduled email.

Related articles

• Create a scheduled email
• Get started with memberships